I created a design for a native app made for driving students. I particularly wanted to focus on the demographic of teenage girls and young women. I did this by making the app more “aesthetic” and personalized. By doing this my goal was to encourage this demographic to be more diligent with tracking their practice driving hours and to have more fun while doing so. I chose to use a dark purple for the main color used in the app. The choice of purple was to set it apart from competitors, while also playing into the aesthetic component. I chose to keep the colors dark so that the brightness of the app wouldn’t be a distraction while driving.